Being a publishing agency in the 21st Century, Uncommonly needs to constantly adapt their way of thinking and expand their skills and create solutions for their clients needs. Therefore, we pitched an idea to Scott Dunn, on how to continue working with Uncommonly without publishing a magazine.
This is a great example of my creative role in a complex and technologically driven world, as being the most exposed to digital media, I had the ability to create what was once physical and tactile from the magazine to a digital form. I created content from the latest issue of the magazine and adapted it for Instagram or Facebook. From a “Clever Combination” feature, where the writer included six best city and beach holiday combinations - “the best of both worlds”, I created a quick “Instagram Carousel” animation, to portray the six paired destinations in 6 images. Another example of my quick digital thinking was creating a short animation of the “Going Up & Going Down” concept where the more trendy travel essentials are gaining popularity and which essentials are not as popular and not in style.
I enjoyed this brief as I was able to explore other methods of design, which I was not able to do everyday. Most of Uncommonly’s projects revolve around editorials and publications therefore, I was able to show them how else they can utilise my skills in order to produce more current content for their clients.
Graphic and Media Design 3