I’m sure like most people, COVID really changed my plans drastically.
My plans for travelling for holiday got cancelled as well as my flights back home was cancelled multiple times, a dream internship contract was destroyed, the first lockdown really triggered my mental health and wellbeing on top of many other things. My main goal at the time being, and many months following after that was to focus on my health both physically and mentally therefore I only began to think and arrange more tactically about my DPS year in the past month or so when I felt more ready to prepare for this year.
I managed to participate in an exhibition right before COVID hit the UK where I explored in more depth about what I study and why I study it. Even within the LCC design school, our course, Design Management still seems to be puzzling to the community for what kind of work we produce. Attending this exhibition made me not just think about the topics we were taught in our classes, but rather branching out to see the wider perspective of notion. I intended the final product to be simple yet effective so that not only people of our own community (designers and creators) but also those who are studying or working in complete different sectors have a small step to a better insight about design management and design as a whole. Recently I was able to participate in their autumn season’s exhibition as well, which was after the pandemic hit. The exhibition changed from an in person experience exhibition to a virtual one, being able to view the exhibition through street view and 360 pivoting points to see the nooks and crannies of the exhibition space. I created a photography collective for this exhibition. Being stuck in London and unable to go back ‘home’ to my family, I thought about the meaning of ‘home’ to me. Although my family is now in Seoul, Korea, Being born and mainly raised in Hong Kong, as of now Hong Kong still remains as “home’. I wanted to be the lens to show the Hong Kong I grew up in as it has vastly changed over the past few years. I named this piece ‘Home Kong’. I think it is interesting to bind my piece that represents Hong Kong in my London studio apartment as it blends two locations, past and present all at once. I widened my scope about the ‘arts’ after going into university. Before I came to London, I only associated the arts to fine art as that is what I experienced during my primary and secondary school years. However, after I came to London, I began to learn a lot about the creative industry as a whole. It was quite therapeutic going back to this medium as I haven’t been able to go back to it after coming to university as I was focused on my degree, but this has really helped my mental health in this current situation.
There are quite a few major differences from the previous exhibition and made me realise that the world adapts to change quite quickly. It is also speaking for other changes we have seen in the world currently. They say that vaccines take over 10 years to create and approve but this pandemic really was an eye opener showing that it was indeed possible to bring it down to just one year to create a vaccine. It really comes down to what is prioritised and how productive everyone is!
The main aims I have at the moment is to focus on finding internships/work placements and experiences as well as fixing my CV and portfolio to its highest standard. I feel that my overall progress has not moved forward as fast as I initially planned, but due to the unexpected circumstances the pandemic has created, I am working towards fulfilling the gaps that were created by taking things one step at a time in detail.
As a design management student, I apply critical thinking and design research methods to a range of projects and collaborations, that addresses social, business and environmental needs in the perspective of a communication, design and media industry. My study focuses on the role of design within the creative industry, and is often referred to as the connection between businessmen and practitioners. We use design thinking as an approach to innovation and problem solving that takes into account “the needs of people, the possibilities of technology and requirements for business success”. I have learnt so much of theory side of this area, I would really like to be implementing this knowledge in the real life working industry.
After studying my degree in Design Management for the past two years, I have grown my interests in work ranging from creative strategy, branding, innovation, project management and marketing strategies. I hope that during the DPS programme I will be able to explore all those areas and by the end be able to figure out more precisely what I want to do in the near future. Although my interests specifically is around luxury fashion and beauty, I was open to an opportunity working as a branding and marketing specialist for a luxury music label company based in London. Although it may not be the specific area I want to work potentially in the near future, I believed this role would help me learn and evolve in that area of branding and marketing in a different field and therefore would create a much more insightful learning experience.
It is such a difficult time for everyone and I have struggled with many aspects trying to move forward positively but I do understand that everything is designed to work out for the better and have learnt so much along the way. I am staying positive and am look forward to see what opportunities and learning opportunities I may run into that will help me develop as a person in the work industry.
“Be the change you want to see in the world”
Sinclair, N. and Sinclair, N., 2020. The Change.