Jake Richardson /
The reason I applied to study at LCC was to do this DPS year and gain knowledge / crucial experience in areas of design (such as branding + visual identity) but with more of an open-minded approach. By starting to research different studios such as Pentagram, North and Praline (to name a few in the UK) who focus on creating innovative branding and graphic communication is an inspiration for my own creative practise. This idea of the year for me has changed slightly with COVID-19, with plans of going abroad potentially delayed till the later half of the year but I am still keen to get experience within London from studios and through my own SIPPs.
Within my own work and studying at LCC, I have seen a shift in my discipline; looking at greater fields of design and wanting to be a multi-disciplinary designer, capable of tackling a variety of briefs and adapting my skills accordingly. I have spent the past couple of weeks working on my own identity: and how I can visually express this adaptability I possess as an individual. My logo is based of the Slash punctuation mark because like the symbol, I feel as a designer I am adaptable and able to offer more just how this mark can express more information in a sentence. This leads into my previous experience and interests in areas of design such as branding / visual identity / UX / typography / exhibition design / photography / editorial design / art direction.
Below shows examples of my projects and my website, which I have designed to express my interest in strong visual communication and use of typography. In terms of branding, I feel I am naturally drawn towards less corporate design but working for studios that have done projects for the Arts and Culture sector, potentially looking into branding for exhibitions, shows and various other social causes within this sector. This is something that I would like to research more into throughout this year, or generating my own projects relating to this. Not only focusing on this, but other work relating to music as well as creating my own publication interests me as well.
I have managed to secure my first internship with Mercato Metropolitano, where Anne Nestler and I applied for a dream pitch which resulted in us working with them to help create a App. I am very excited for this opportunity, especially gaining experience working with the MM team and helping to build my own expectations of working closely with such an interesting company. This starts in September.
I am excited to see what comes from this year, and how my style and interests might develop working with different studios / projects which could potentially feed into my final year of GMD when I return.
This screenshot is from my website, showing my new logo and different examples of work.
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