A User Journey of Booking a Holiday

BAMM is a global agency, operating out of both New York and London. They focus on building their brand momentum, through pushing boundaries of research through new methodologies, unexpected conversations, asking suprising questions and latest technology. The agency provided a few students from Diploma in Professional Studies, with a brief to design an artwork which conveys a customer user journey. The design could have been a single graphic, or a number of smaller graphics that show the selected user journey. 

A meeting was then organised by Sarah Temple which provided me with the opportunity to present my idea to Matt Baker (Co-founder and Head of Creative) and Kelly Gates (Graphic Designer) from BAMM London. Where I presented my idea of undertaking a user journey of choosing a holiday. I began by elaborating on my primary research on the subject, which involved me in taking the first steps of selecting a holiday and brainstorming my previous experiences. I looked into which websites and social media platforms usually guide me in this process, as well as any of my previous experiences in doing so. For example, I retraced the steps of my recent holiday to Greece, this really helped me in placing my idea into perspective. I described a complex journey of investigation with all considerations of choosing a holiday, as I looked into a detailed and more spontaneous way of approaching the task. I explored two processes in two separate booklets, one of which focused on an extended user journey where everything was booked and pre-planned. The other booklet focused on a more spontaneous way of planning a holiday, for instance booking a flight for the next day and finding a place to stay once you land in your chosen destination.

Concluding, I represented these user journeys through the use of two flip-books, in which one elaborated a very detailed experience of booking a holiday and the other a much shorter and more spontaneous experience. I bound the booklets using fold-over  paper clips, which helped the book to flip and allow the audience to observe the different methods and websites, illustrated with a laptop, and a hand holding a mobile phone. This project allowed me to experiment with different mediums and learn a new skill, as I was able to create illustrations for the booklets, which is something I have not tried before. I found that this use of graphics and editorial design really represented this idea of quick online searches, which can be conducted in order to plan and book a holiday. Your holiday is just a click away! :)

Ewa Dykas
Graphic and Media Design
@_ewadesign