An exciting opportunity was provided by London National Park City founder Daniel Raven Ellison, as well as Sean Perkins from the creative agency North. We were given a live brief, which required us to design a tote bag and t-shirt for the first London National Park City event and to be used throughout to raise awareness on the movement. The meeting was arranged by Sarah Temple, where we had the opportunity to speak to Daniel and Sean about our ideas. Taking us on a journey, Daniel spoke about how London should be viewed as an "urban jungle", this really placed things into perspective and how crucial this movement would be for London.
The tote bag and t-shirt was to be designed with the use of the identity created by North for the National Park City. We presented our ideas within North's minimalist studio, where I showcased a variety of ideas through incorporating their idea of an asterisk being a recognisable symbol for the movement. My designs (view below) explored a variety of ideas, through the use of photography and simple illustrations in order to express the National Park City theme. I experimented with the idea of typical London wildlife where I incorporated a fox within the asterisk as a way of celebrating animals within London. Another variation included photography within the asterisk as a simple way of visually showcasing nature through the eye of an asterisk. My final design included a map of London across the entire shirt or tote bag, which gave an impression of a green camo (camouflage) style print design, this would help broadcast the movement to a number of audiences due to its trendy feel, and as a result it would increase the appeal and support towards the idea of London becoming a National Park City!
It was really exciting to be a part of such a green, sustainable and socially driven project. If ever given a chance, this project really inspired me to get involved with more meaningful or greener projects in the future. These will allow me to appreciate not only nature but also the city and community we live in. Not to mention being able to use my skills in order to contribute to the support of different causes or social movements such as the London National City is a very beneficial and satisfying experience.
Graphic and Media Design