By Hunter Zhu
Graphic and Media design
Mid-autumn Festival is a traditional festival in China. It is held on the 15th day of the 8th month of the lunar calendar, corresponding to late September of the Gregorian calendar. It is in the middle of autumn so it is being called Mid-autumn Festival. The moon at the night of Mid-autumn Festival is extremely round and bright. When people look up and gaze at this moon which looks as round as plate and as bright as jade, it is natural to look forward to family reunion. People travelling away from hometown would also like to take this opportunity to express their strong yearnings toward hometown and family. Therefore, Mid-autumn Festival is also called as “reunion festival”. Mid-autumn Festival is romantic and loving. From Tang dynasty, on such occasions, family members and friends would sit at the table, eating moon cakes, gazing at the moon and drinking sweet osmanthus flavored wine which are the customs on this day.
Nowadays, with the fast life space, getting together with family, friends or business partners on that day is becoming a wish hard to make true. So, people are trying to use another method, making postcards to celebrate this traditional festival and express their genuine wishes to their family, lovers and friends.
This year’s Mid-autumn festival is coming which is also the second week since I arrived at this new company. It’s really my honor to receive this very important task which is to design a postcard to express our gratitude to our company’s customers on Mid-autumn Festival. At the beginning of the postcard design, there are a few things I need to be noticed, first of all, as a design company, our postcard should be creative, and the design should contain the branding identity. And at the starting of the design, I need to consider the printing technical. In the final design, I used geometric shapes to combine as a shape of a rabbit, which is a important element of mid-autumn festival.