Graphic & Media Design.
The technological world is capable of overtaking anyone, the rate at which technology is currently progressing is incomprehensible to the average person. I entered the design world unaware that I was capable of understanding the complexities of design from a digital perspective. Studying at Leeds College of Art influenced my creative progression, resulting in a better knowledge of print design rather than a well rounded understanding of digitally informed design. With limited knowledge, I presumed that the skills needed were too difficult to obtain.
Despite the incredible print facilities at LCC, I found myself in ore of the technological side of design, always eager to learn more about subjects that I haven't yet explored. LCC introduced me to the endless possibilities within design, making every goal seem achievable with the right help. As a result of this support, I have realised that understanding multiple disciplines is much more beneficial and enjoyable. I am now looking for a broader range of internships, rather than restricting myself to less technologically advanced studios. I found when meeting larger studios that they appreciate basic knowledge of motion graphics programmes, and value that more than print abilities. The studios that I plan to work for focus on the aspects of design that I consider to be my weakness, and require me to work for clients in a more restrictive manor. These experiences will prepare me for the design world, instead of working for pleasure.
The studios I plan to work for are drastically different from what I preposed months ago. Since working with YEAHFAIR I have realised that commissioned work is more enjoyable than I once anticipated, this opportunity has uncovered my appreciation for client based work. Despite this I still believe that creative direction is where I see my future heading, securing an internship with the Selfridges Creative Direction team has been a great achievement and I am confident that this area of design is most appropriate for me. The team have explained that the work I will do is more experimental, focusing on the concept behind work rather than driven by technique. This excites me as I am ready to return to a more creative mindset, working in a similar way to the teachings of Leeds College of Art.
Looking towards the future, I aspire to experience design in a variety of countries. Design is an ever growing discipline, which is constantly influenced by different cultures and mindsets. I am aware of the impact German design has had on the wider community of design and I am eager to experience this first hand. I have had initial discussions with studios in Berlin however nothing has been decided yet, I hope this goes well for me! I have gained a lot of confidence within my own abilities over summer, this is largely due to kind words from multiple design studios that I have reached out to. I hope that my enthusiasm for design is enriched by these internships and that I continue to produce work I am proud of.