Graphic Branding & Identity
Design when connected through technology can enhance and strengthen the importance of issues that need to be communicated. Possessing the ability to communicate these issues through visuals is what I class to be the definition of a designer. Studying an art foundation course taught me the importance of both print and technology within design. At this point in time, I was influenced largely by digital design, in particular brand identity. I knew that the Graphic Branding & Identity course at LCC was the only course I wanted to study. However, since having started the course I feel as if I missed out on learning and practicing the fundamentals of graphic design, which I had started to get a grasp of during my time on art foundation. Around this time last year I started questioning my choice, is branding what I want to pursue? Maybe another course was better suited to me? It’s safe to say that my university experience so far has been filled with confusion. Whilst I had these thoughts, it came clear to me that throughout my time as a designer I’ve only focused solely on brand identity. Over the last year, my style and interests within graphic design have shifted, I now find myself wanting to experiment with a whole new approach to my work. I’ve known since starting at LCC that I wanted to take on DPS and now its opened up the possibility for me to explore these different avenues within design. As much as I enjoy working on projects that involve mainly brand identity, I miss the freedom to work creatively in a sense of non-commercial design. Throughout this year, I plan to dabble in sides of design I haven’t before whilst incorporating projects I feel more comfortable skill wise, like brand identity.
The initial plan for my DPS year was to primarily work at a number of studios on placement, whilst incorporating some freelance and self-initiated work. My plan still takes a similar route now but on a different timeline to what I had planned. As for now, I have made slow progress finding placement. The studios I plan to work for are drastically different from what I proposed months ago. However, my aim is to work either in London or Brighton, as I’m based between the two. The amount of self-initiated work I planned has increased, this being as my style and approach has changed to many projects I’ve worked on during university. I want to focus on producing work for me that I connect with and reflects other elements of my life that I enjoy. This includes smaller projects based on recent trips and other hobbies of mine.
As for my ideas for a self-initiated project, I decided that I would take the branding route for my first project. This area within design is what I feel most comfortable designing and working towards, my current skills lie within branding and strategy. On my course I feel as if I haven’t had the opportunity to fully grasp the fundamentals within graphic design, one of these being typography. I’ve been researching different ways to approach branding and what I could possibly create an identity for. Deciding whether to rebrand an existing company or create my own start-up. The most promising idea I’ve had involves creating an identity for a bespoke cinema. This could potentially include a typeface designed by me, basic identity elements, website, posters and cocktail menu. Below I’ve included a rough initial design for a launch poster, promoting the cult classic ‘American Psycho’. Later possibly designing a series of these to promote a cult classic movie evening.
Another idea I had for a self-initiated project is inspired by a recent trip I took to Rhodes. After visiting and encountering a vast amount of history, I decided to collect material from these sites whilst documenting my experience. I wanted to create a series of visuals displaying the history, including written information I have gathered, and imagery taken by both me and found from other sources. Focussing on type, print and found matter as an attempt to delve into the traditional aspects within graphic design, whilst making sure to capture my experience. A project not similar to others I’ve worked on before, focussing on approaches to design I’ve been inspired by recently. Potentially taking this further by designing a book or zine to display the progress, history, material and including experimentations with layers and typography. My plan is to work on a longer self-initiated project and for me this idea isn’t going to achieve that. However, once i’ve completed the longer project I can come back to this idea.