Reflection on Brand Identity Design - Alfred Bowersmith

DESIGN IS A CRUCIAL PART OF MODERN CULTURE AND COMMUNICATION. IN SOME WAYS, DESIGN IS MORE EFFECTIVE THAN LANGUAGE OR VERBAL COMMUNICATION. THIS IS BECAUSE IT HAS THE ABILITY TO TRANSCEND THE BARRIER BETWEEN DIFFERENT LANGUAGES, AS IT SPEAKS A MORE COLLECTIVE FORM OF VISUAL COMMUNICATION. DESIGN IS ALSO INNOVATIVE AS IT IS COMPLEXLY ENGINEERED TO KEEP UP WITH NEW TECHNOLOGIES AND PLAYS A MASSIVE ROLE IN CULTIVATING NEW TRENDS. DESIGN THEREFORE, IS RESPONSIBLE FOR FINDING NEW ETHICAL AND SUSTAINABLE WAYS OF CONTINUING THE PRACTISE. THIS COULD BE ACHIEVED THROUGH USING RENEWABLE AND RECYCLED MATERIALS FOR PRINT MEDIA WHILE UTILISING DIGITAL DESIGN. THE INCREASING USE OF SMART PHONES ALLOWS OPPORTUNITY FOR A NON-WASTING, MAXIMUM EFFECTIVENESS FORM OF DIGITAL DESIGN.
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DESIGN IS A NECESSITY, AS IT ACTS AS A TOOL OF DIFFERENTIATION IN A FAST-PACED WORLD OF INFORMATION AND DISTRACTION. IN THIS WAY DESIGN STIMULATES GROWTH, AND HAS THE POWER TO REACH THE WIDE GLOBAL MARKET. BRAND IDENTITY DESIGN CAN ACT AS A COMFORTING RELATIONSHIP BETWEEN PRODUCT AND CUSTOMER. IT PROVIDES REASSURANCE AND RELIABILITY THAT THE CUSTOMER CAN DEPEND ON FOR SATISFACTION AND A LONG-LASTING CONSUMER RELATIONSHIP. IT HAS BEEN A FASCINATING EXPERIENCE LEARNING THE ROLE IN WHICH DESIGN PLAYS IN BUILDING A BUSINESS’S IDENTITY AND HOW IT CAN BE USED TO REACH ITS TARGET AUDIENCE. I HAVE THOROUGHLY ENJOYED MY BRANDING PROJECTS, EXPLORING WAYS IN WHICH TO COMMUNICATE IDENTITIES FOR BRAND DESIGNS AND MEDIUMS INCLUDING PRINT AND SOCIAL MEDIA.