Melissa Hannah Springall
I applied to freelance for The London School of Economics after receiving an job post asking for a graphic designer who had experience with branding and animation. The role seemed to fit perfectly with my current studies and after sending over my portfolio, I was invited to a briefing day hosted by the London College of Communication UAL talent works.
Five students from LCC were asked to attend the day. The original brief was to create a static infographic with the possibility to also create a animation, if the university felt would help the project. The morning began with a briefing explaining the curriculum, followed with a Q&A to further understand the brief. Then the afternoon was spent prototyping and pitching our ideas back to the LSE team. Later that week I was excited to be commission to produce the static infographic and animation. This would be a two week long project, a week to create each part.
Nearly 80% of the LSE Masters students are international, and for majority English is their second language. LSE wanted a easy way to entice students to explore their course without confusing them with blocks of large complex text. My role was to break down the most important factors of the course and display them in a practical formation. Using infographics and illustration I began to translate the course units into a new visual language.
Working with such a high status university was a big plus for me. As a Graphic Branding and Identity student working along brand guidelines came naturally into the experience centered design process. LSE held a brand guideline for the use of Logo, communication and print. Which was introduced to me at the beginning of the job. This was a plus as it allowed to the fine line colour schemes and typography style before digitalizing the design. I felt this was crucial in reflection of the project as it aloud me to grasp the tone of voice and formality style of the LSE brand.
Freelancing for this project came as a great device. During the 2 week long commission I met with the client in their office on several occasions, and for the rest of the time worked from home or at the LCC library. Our meetings mainly consisted of reviewing the commission, in addition to this we spent time developing the brief and breaking down the project mission. By the second week the project changed to capture the journey of a masters student. Which we decided would help build a wider image of what the course offerers, including the social events and networking opportunities.
Freelancing for me was a great experience, it aloud me to plan my own work schedule and learnt how to motivate myself at the right pace to create results. This was a valuable experience which taught me many transferable skills which I can translate to future projects. I would like to thank the LCC Talent Works team for enabling this and starting my Diploma in Professional Studies with a positive start. I would also thank the LSE team for their cooperation and feedback..
“Melissa has been fantastic: she’s had all the right concepts in her head, she’s explained herself well and her execution of the concepts has been outstanding in speed and accuracy. Moreover she has excellent ‘professional’ skills, with the right levels of formality, quick turnarounds and maybe most important she knows how to keep meetings short! We are very impressed indeed with Melissa and would recommend her.”
My work is published on the London School of Economics website and social media platforms. http://www.lse.ac.uk/school-of-public-policy/mpa/programme-overview