What happens when nothing happens

Edoardo Buttinelli, BA Design for Art Direction


The more I walk on this uncertain path called "creative career", the more I realise that in order to learn more about your subject matter you have to look into yourself. The biggest challenge I ever found in studying this subject was learning how to deal with myself, which at our age is still a work in progress and can be very challenging. This year so far constitutes one of the biggest challenges I ever faced in University, mainly for the fact that it constitutes a test drive of what happens once you graduated and you are truly alone in the field. When you have a very limited contact with any friend or any colleague (because everyone you know is in London and you are in Southern Europe), when most of your conversations happen with your parents, you realise things in a extremely slower pace. You realise that you are sending emails to the wrong people after 2 months instead of 2 days. You realise that your emails are too long after 5 weeks instead of 1. You realise that you shouldn't hop on a train to another city just for an interview. And most importantly, you realise that maybe what you thought you really wanted back in April is not what you actually want, but the idea you had of it. As I said, you have to look inside to bring it outside.

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